News and Readiculous Blog

Contemporary frame styles in great shapes and colors. Wear them with jeans, or gussied up for a night on the town. Our new Ecru Eyewear line offers exciting styles for women with hand made acetate fra … read more

Our brains interpret our sensory data by filling in the blanks. Take a look at this image of strawberries for example.What color are the strawberries? Your brain is probably telling you that they are … read more

If you need some help regarding how to choose the right blue block lens options, we have some updates.We have updated our page on how to choose blue block lens options. If we could develop an App for … read more

We have recently updated our website from http to https secure. Google and other search engines are now requiring websites to go to site-wide https, rather than just on secure pages like check out.We … read more

We have just released the new New Kodak Total Blue 1.6AR lenses as an option on all of our full frames.This is a new hybrid blue block lens from Kodak. It is twice as effective as our Mojo and Apex Bl … read more